The Use of Cues in the Consumer Product Authentication Process. Anti-Counterfeiting and Product Protection Program Backgrounder Series, 2013.

The proliferation of counterfeit goods has made product authentication increasingly important, with consumers and end users playing greater roles in the authentication process. Determining the degree to which infringing products can deceive customers is crucial for assessing the economic and public health and safety impact of counterfeiting and piracy, and for developing appropriate and effective countermeasures.

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