Designing a Total Business Solution Approach to Brand Protection. Brand Protection Professional, Vol. 3 (4): 32-33, 2018.
Brand protection is most effective when implemented as a total business solution, integrating and coordinating key functions across the enterprise toward a common goal. This article reports on benchmark data from 42 respondents (mostly representing brand-owning firms) that identify the key functions that need to be integrated as well as the specific tactics they can implement. Read More