Brand Protection and Counterfeit Products: An Examination of Resourcing. Journal of Economic Criminology, 2025.
For firms operating in the global marketplace, effective brand protection is a critical defence against competitive risks. Firms allocate resources both internally and externally to protect their brand from the threat posed by counterfeit products. However, little is known about firms’ brand protection resourcing in general, and their reliance on external professional suppliers in particular. Drawing on prior research and interviews with anti-counterfeiting and brand protection practitioners representing 35 multi-national firms, this study provides actionable insights into the resourcing problem.…
