This brief summarizes research on the characteristics of legitimate and counterfeit websites for a luxury apparel maker and a brand-name audio electronics manufacturer. Counterfeit websites had some distinguishing characteristics likely linked to their transient nature, but also show some effort to “look” like an authorized website.
Distinguishing Counterfeit from Authorized Retailers in the Virtual Marketplace. Center for Anti-Counterfeiting and Product Protection Backgrounder Series, 2014.
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