Counterfeit products are a significant global risk to brands and those who hold intellectual property rights to them. Given consumer and organizational dependence on branded products, virtually everyone is vulnerable to counterfeits and has a stake in preventing, identifying, and responding to their occurrence.
Brand Protection 2020: Perspectives on the Issues Shaping the Global Risk and Response to Product Counterfeiting. Center for Anti-Counterfeiting and Product Protection Paper Series, 2015.
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