Brand Protection

Designing a Total Business Solution Approach to Brand Protection. Brand Protection Professional, Vol. 3 (4): 32-33, 2018.

Brand protection is most effective when implemented as a total business solution, integrating and coordinating key functions across the enterprise toward a common goal. This article reports on benchmark data from 42 respondents (mostly representing brand-owning firms) that identify the key functions that need to be integrated as well as the specific tactics they can implement. Read More

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The 2017 A-CAPP Center Brand Protection Strategy Summit: Issues and Best Practices in Partnerships, Return on Investment, and E-Commerce. Center for Anti-Counterfeiting and Product Protection Paper Series. East Lansing, MI: Michigan State University, 2018.

This proceedings report reviews discussions that occurred as part of the Michigan State University Center for Anti-Counterfeiting and Product Protection Brand Protection Strategy Summit in October, 2017. Read More

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Partnerships and the Battle Against Product Counterfeits. A-CAPP Backgrounder Series. East Lansing, MI: Michigan State University Center for Anti-Counterfeiting and Product Protection, 2017.

Partnerships among brand owners, governments, academics, consumers, and other stakeholders are essential to tackling the pervasive and persistent global problem of product counterfeiting. This Backgrounder highlights the importance of these partnerships, the need for widespread recognition of the shared nature of problems, and the development of solutions across companies and industries. Read More

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The 2016 A-CAPP Center Brand Protection Strategy Summit: Emerging Challenges, and Progress. Center for Anti-Counterfeiting and Product Protection Paper Series. East Lansing, MI: Michigan State University, 2017.

This paper serves as a summit proceedings report for the 2016 Michigan State University Center for Anti-Counterfeiting and Product Protection Brand Protection Strategy Summit. It highlights many of the discussions that took place during the October 4-5 event. Read More

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How Global Firms Organize for Brand Protection. Brand Protection Professional, Vol. 1 (1): 34-36, 2016.

Brand-integrity management has become more important to global firms, but few studies have examined how brand-owning firms assess and mitigate product counterfeit risk. This brief summarizes research on ten brand-protection teams about organization, measurement, practices, success and other areas of brand protection. This benchmarking study illustrates the brand protection practices of these leading firms. Read More

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Featured Research

A Performance-Based Approach to Police Staffing and Allocation

Wilson, Jeremy M., & Weiss, Alexander (2012). A Performance-Based Approach to Police Staffing and Allocation. Washington, DC: U.S. Department of Justice, Office of Community Oriented Policing Services.

Organizing for Brand Protection and Responding to Product Counterfeit Risk: An Analysis of Global Firms

Wilson, Jeremy M., Grammich, Clifford, & Chan, Fiona (2016). “Organizing for Brand Protection and Responding to Product Counterfeit Risk: An Analysis of Global Firms.” Journal of Brand Management, Vol.23(3): 345-361.

Attitudes Toward the Police in Communities Using Different Consolidation Models

Chermak, Steven, & Wilson, Jeremy M. (2018). Attitudes Toward the Police in Communities Using Different Consolidation Models, International Criminal Justice Review, online before print.