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In this 60-minute webinar, you will receive a framework for creating a brand protection program, and learn how to apply the framework to your own business, how to become highly strategic, proactive and evidence-based in your fight against product counterfeits & brand infringements, and why you need a brand protection strategy. In the companion 90-minute workshop, brand leaders from Johnson & Johnson, UL, Excellis Health and Pfizer discuss their practical experiences implementing and running a brand protection program, how they put this framework into practice, the advantages they experienced, and how they overcame challenges.

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