Much academic research on product counterfeiting is disjointed and sporadic. It focuses on topics such as prevalence and not on tactics for reducing counterfeiting. Nevertheless, academic research on tactics can offer insights to practitioners. Such research is likely to be more independent, comprehensive, and rigorous than what researchers can do for themselves. This chapter reviews academic research on anti-counterfeiting tactics that businesses may use. It compares the distribution by category of such tactics with those that practitioners offer. While practitioner-suggested tactics may give the best insight of current tactics used, researcher-suggested tactics can provide additional context and detail. Firms seeking to launch brand protection programs may wish to rely on practitioner-suggested tactics in launching a program, and researcher-suggested tactics for expanding it.