Brand Protection

This proceedings report reviews discussions that occurred as part of the Michigan State University Center for Anti-Counterfeiting and Product Protection Brand Protection Strategy Summit in October, 2017. Read More

Partnerships among brand owners, governments, academics, consumers, and other stakeholders are essential to tackling the pervasive and persistent global problem of product counterfeiting. This Backgrounder highlights the importance of these partnerships, the need for widespread recognition of the shared nature of problems, and the development of solutions across companies and industries. Read More

This paper serves as a summit proceedings report for the 2016 Michigan State University Center for Anti-Counterfeiting and Product Protection Brand Protection Strategy Summit. It highlights many of the discussions that took place during the October 4-5 event. Read More

Counterfeit products are a significant global risk to brands and those who hold intellectual property rights to them. Read More

Through an adaptation of a terrorism risk assessment model, this article develops an initial proactive product counterfeiting risk assessment that is designed to focus upon a specific product’s risk for being counterfeited. Read More

Brand-integrity management has become more important to global firms, but few studies have examined how brand-owning firms assess and mitigate product counterfeit risk. This brief summarizes research on ten brand-protection teams about organization, measurement, practices, success and other areas of brand protection. This benchmarking study illustrates the brand protection practices of these leading firms. Read More

Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and product protection, the Center for Anti-Counterfeiting and Product Protection at Michigan State University has sought closer partnerships with brand owners. Read More

Product counterfeiting is a growing, global risk that poses many negative consequences for businesses, consumers, governments, national security, the economy, and society. Research suggests that the first step in formulating effective strategies to combat such crime is to understand what shapes the nature of the criminal opportunity. Read More