Brand Protection

Brand Protection 2020: Perspectives on the Issues Shaping the Global Risk and Response to Product Counterfeiting. Center for Anti-Counterfeiting and Product Protection Paper Series, 2015.

Counterfeit products are a significant global risk to brands and those who hold intellectual property rights to them. Given consumer and organizational dependence on branded products, virtually everyone is vulnerable to counterfeits and has a stake in preventing, identifying, and responding to their occurrence. Read More

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Brand Protection as a Total Business Solution. Center for Anti-Counterfeiting and Product Protection Paper Series, 2014.

Product counterfeiting is a growing, global risk that poses many negative consequences for businesses, consumers, governments, national security, the economy, and society. Research suggests that the first step in formulating effective strategies to combat such crime is to understand what shapes the nature of the criminal opportunity. Read More

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