Brand Protection

Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and product protection, the Center for Anti-Counterfeiting and Product Protection at Michigan State University has sought closer partnerships with brand owners. Read More

Product counterfeiting is a growing, global risk that poses many negative consequences for businesses, consumers, governments, national security, the economy, and society. Research suggests that the first step in formulating effective strategies to combat such crime is to understand what shapes the nature of the criminal opportunity. Read More

Product counterfeiting is an ongoing problem whose complexity makes it difficult to be assessed. Read More

Product counterfeiting represents a large, growing risk to many global firms, albeit one whose dimensions are not easily measured. Read More

This report summarizes the structure, characteristics and activities of a sample of large, multi-national brand-owning firms.

Counterfeit products are a significant global risk to brands and those who hold intellectual property rights to them. Given consumer and organizational dependence on branded products, virtually everyone is vulnerable to counterfeits and has a stake in preventing, identifying, and responding to their occurrence. Read More

Product counterfeiting is a growing, global risk that poses many negative consequences for businesses, consumers, governments, national security, the economy, and society. Research suggests that the first step in formulating effective strategies to combat such crime is to understand what shapes the nature of the criminal opportunity. Read More

Since 1984 when the Federal Anti-Counterfeiting and Trademark Act was passed in the United States, brand owners have had the opportunity to include law enforcement assistance in their anti-counterfeiting strategy. Read More