“Implementation of a Total Business Solution for Brand Protection: Core Principles in Theory and Practice” in Brand Protection and the Global Risk of Product Counterfeits: A Total Business Solution Approach.  Cheltenham, UK: Edward Elgar, 248-267, 2022.

This chapter reviews the lessons that researchers and practitioners offer regarding the total business solution to brand protection. It revisits each of the six tenets: identifying the infringer as the unseen competitor; prioritizing prevention, proactivity, and strategy; integrating controls and mechanisms for detecting and responding to infringements; maximizing data, metrics, and analysis to assess and mitigate risk and gauge performance; formulating and executing a holistic approach that integrates and coordinates all parts of the firm for brand protection; and creating…

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Staffing Composition in Large, US Police Departments: Benchmarking Workforce Diversity. Policing: An International Journal, Vol. 45(5): 707-726, 2022.

Purpose – Policymakers have long suggested diversifying US police forces, which typically have white male majorities among officers. This article explores to what extent police diversity has changed over time in large agencies, as well as whether different diversity benchmarks may matter for agencies.Design/methodology/approach – The authors draw data from the Law Enforcement Management andAdministrative Statistics (LEMAS) survey for 358 agencies that had at least 100 full-time sworn officers in 1997 and 2016 and that reported officer demographic data to…

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Reframing the Police Staffing Challenge: Strategies for Meeting Workload Demand. COPS Office Community Policing Dispatch, Vol. 15(1), 2022.

Police staffing challenges are both acute and systemic. Those seeking to address police staffing shortages, whether for one or many agencies, must ask, and have answered, some challenging questions about the actual work the agency needs to complete, its desired approach to accomplish it, and the extent to which it is doing so most efficiently. While personnel are critical to any organization, staff is only one way to address the workload of police agencies. This discussion has introduced some examples…

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Protecting Brands from Counterfeiting Risks: Tactics of a Total Business Solution. Journal of Risk Research, Vol. 24(9): 1141-1160, 2021.

Firms may employ different approaches to protect their products. Previous research has typologized the tactics that firms might use in differing ways; among these have been tactics associated with individual products, those undertaken with partners, and whether a tactic is internally or externally focused. Yet there has been no systematic consideration of all the tactics firms might employ in protecting their brands. This research seeks to identify all the tactics that firms might use in a total business solution to…

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Recruitment and Retention for Workforce Diversity. Washington, DC: U.S. Department of Justice, Office of Community Oriented Policing and International Association of Chiefs of Police, 2021.

The purpose of this guidebook is to provide the law enforcement field with information about existing resources for promoting workforce diversity through a variety of staffing mechanisms. More specifically, it focuses on creating a pipeline of officers, marketing, selection, staffing for recruitment, mentorship, organizational climate, career progression, analysis and benchmarking, and substantive focus on women and race/ethnicity. It is not meant to be exhaustive, but rather to promote awareness of research and professional publications that may not have been visible…

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A Strategic Roadmap for Building Brand Protection Programs

This work seeks to help firms that wish to organize for brand protection: specifically, to combat product counterfeiting. It presents reasons why firms should organize and how they can do it. It provides an overview of product counterfeiting and how the problem has evolved. Importantly, it presents a framework for assessing the problem and discusses how to implement a total business solution to address it. Read More

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Brand Protection as a Total Business Solution: Webinar and Expert Workshop

In this 60-minute webinar, you will receive a framework for creating a brand protection program, and learn how to apply the framework to your own business, how to become highly strategic, proactive and evidence-based in your fight against product counterfeits & brand infringements, and why you need a brand protection strategy. In the companion 90-minute workshop, brand leaders from Johnson & Johnson, UL, Excellis Health and Pfizer discuss their practical experiences implementing and running a brand protection program, how they…

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“The Critical Role of Communication in Recruitment of Police Officers” in Handbook of Policing, Communication, and Society. Lanham, Maryland: Rowman & Littlefield, 47-56, 2021.

Communication is critical to the police workforce development process, from recruitment, selection and hiring to training, career progression and executive succession planning. To be sure, each stage requires unique forms of communication in terms of style, form, content, purpose and other attributes. Modestly, this chapter focuses on the first stage of recruitment. It aims to frame key aspects of the recruitment process and the importance of communication to them, highlighting roles, opportunities and challenges for both the organization and recruit.…

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Brand Protection as a Total Business Solution: An Analysis of Key Actions. Northbrook, IL: Underwriters Laboratories, 2020.

The total business solution philosophy provides some guidance on how firms can mitigate the risk of counterfeits to their brands. This perspective contends that firms need to develop a comprehensive, enterprise-wide approach that is strategic, evidence-based and proactive. To discern common elements of this approach in practice, we asked a diverse array of 42 brand protection experts to identify specific tactics that firms could implement. In all, the experts offered 1,347 individual tactics. As part of a larger assessment, we…

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Assessing Brand Integrity ROI: Insights from Research and Practice

Firms struggle to determine both the allocation and deployment of brand integrity resources. To inform decision making, they seek to understand how well their brand integrity function is performing and how to maximize its effectiveness with finite resources. In this webinar, Professor Jeremy Wilson from Michigan State University will share insightful lessons on valuing brand integrity based on his ongoing research and outreach with a wide array of brands across many industries. Placed within the context of a total business…

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Featured Research

A Performance-Based Approach to Police Staffing and Allocation

U.S. Department of Justice, Office of Community Oriented Policing Services

Brand Protection and the Global Risk of Product Counterfeits: A Total Business Solution Approach

Edward Elgar Publishing