Partnerships and the Battle Against Product Counterfeits. A-CAPP Backgrounder Series. East Lansing, MI: Michigan State University Center for Anti-Counterfeiting and Product Protection, 2017.
Partnerships among brand owners, governments, academics, consumers, and other stakeholders are essential to tackling the pervasive and persistent global problem of product counterfeiting. This Backgrounder highlights the importance of these partnerships, the need for widespread recognition of the shared nature of problems, and the development of solutions across companies and industries. Read More