Research - Page 6 of 20 - Professor Jeremy M. Wilson

Assessing Brand Integrity ROI: Insights from Research and Practice

Firms struggle to determine both the allocation and deployment of brand integrity resources. To inform decision making, they seek to understand how well their brand integrity function is performing and how to maximize its effectiveness with finite resources. In this webinar, Professor Jeremy Wilson from Michigan State University will share insightful lessons on valuing brand integrity based on his ongoing research and outreach with a wide array of brands across many industries. Placed within the context of a total business…

Brand Protection Across the Enterprise: Toward a Total-Business Solution. Business Horizons, Vol. 63(3): 363-376, 2020.

Brand Protection

To better identify what a total-business solution might look like, we asked a sample of 42 respondents—33 brand-protection practitioners and nine other respondents with academic, service, or other perspectives—to identify all functions and tactics that might be associated with brand-protection efforts. Altogether, respondents identified 38 functions associated with 757 unique tactics among more than 1,300 total tactics. Using these data, we assessed the depth and breadth of each function. Read More

Attitudes Toward the Police in Communities Using Different Consolidation Models. International Criminal Justice Review, Vol. 30(2): 219-234, 2020.

Police Consolidation and Shared Services

We surveyed residents in four communities with alternative models of policing: a merged department, two agencies that contracts for services, and a regional agency. We asked residents about their confidence in the police. We found that the type of police model was an important predictor of police confidence, controlling for other traditional measures of attitudes toward the police. Read More

Evidence-Based Planning in the National Park Service: Using Data to Inform Law Enforcement Decision Making and Deployment. Washington, DC: U.S. Department of Interior, National Park Service, 2019.

Police Staffing

In the fall of 2016, we launched a collaborative effort to study law enforcement staffing for the National Park Service. As part of this research, this report aims to illustrate for park law enforcement leadership how data and analysis can inform deployment and strategy. Primary topics covered include crime analysis, traffic accident analysis, call for service data, work schedules, problem-oriented policing, and program evaluation.

Law Enforcement in the National Park Service: An Assessment of the Demand for and Allocation of Rangers. Washington, DC: U.S. Department of Interior, National Park Service, 2019.

Police Staffing

This report summarizes the lessons we developed as part of an assessment of law enforcement in the National Park Service. It examines the staffing landscape and what rangers do, key management issues, as well as various approaches to determining staffing levels. Importantly, it offers a new data-driven approach to ranger staffing that integrates principles of operational risk management.

Ranger Staffing for the National Park Service: A Guide for Meeting Workload Demand and Operational Risk. Washington, DC: U.S. Department of Interior, National Park Service, 2019.

Police Staffing

Based on a national assessment of law enforcement provision in the National Park Service, this guide illustrates a data-driven approach for estimating the appropriate number of rangers that should be assigned to a park to meet strategic objectives and conform to the principles of operational risk management.

Law Enforcement in the National Park Service: An Assessment of the Investigative Services Branch and Office of Professional Responsibility. Washington, DC: U.S. Department of Interior, National Park Service, 2019.

Police Staffing

As part of a national assessment of law enforcement provision in the National Park Service (NPS), this report summarizes an examination of personnel and workload for the Investigative Services Branch (ISB) and the Office of Professional Responsibility (OPR). ISB provides investigative services for offenses committed at NPS sites whereas OPR investigates complaints against NPS personnel.

Knowledge Is Power: Increasing Public Awareness to Reduce Product Counterfeiting, Northbrook, IL: UL, 2019.

Brand Protection, Product Counterfeiting & Illicit Markets

Counterfeit products are one of the most significant global risks to intellectual property rights owners. There are many strategies to respond to and prevent counterfeiting. This paper focuses on public awareness regarding counterfeiting and ways to increase it. Read More

Designing a Total Business Solution Approach to Brand Protection. Brand Protection Professional, Vol. 3 (4): 32-33, 2018.

Brand Protection, Product Counterfeiting & Illicit Markets

Brand protection is most effective when implemented as a total business solution, integrating and coordinating key functions across the enterprise toward a common goal. This article reports on benchmark data from 42 respondents (mostly representing brand-owning firms) that identify the key functions that need to be integrated as well as the specific tactics they can implement. Read More

The Measurement and Variation of Public Safety Consolidation. International Criminal Justice Review, Vol. 29(4): 335-347, 2019.

Police Consolidation and Shared Services

Our research explores how public safety departments may vary by both command consolidation and cross-training of personnel. To develop a scale for consolidation, we surveyed all known U.S. public safety departments, asking each about their services, administrative structure, and training requirements. Read More