Research

Brand-integrity management has become more important to global firms, but few studies have examined how brand-owning firms assess and mitigate product counterfeit risk. This brief summarizes research on ten brand-protection teams about organization, measurement, practices, success and other areas of brand protection. This benchmarking study illustrates the brand protection practices of these leading firms. Read More

Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and product protection, the Center for Anti-Counterfeiting and Product Protection at Michigan State University has sought closer partnerships with brand owners. Read More

Product counterfeiting is a growing, global risk that poses many negative consequences for businesses, consumers, governments, national security, the economy, and society. Research suggests that the first step in formulating effective strategies to combat such crime is to understand what shapes the nature of the criminal opportunity. Read More

Product counterfeiting is an ongoing problem whose complexity makes it difficult to be assessed. Read More

Product counterfeiting represents a large, growing risk to many global firms, albeit one whose dimensions are not easily measured. Read More